Friday, March 19, 2010

Next Gen Nonprofits: Measuring the Mission

How do you measure mission? Even for-profits with a deep desire to foster social change can glean some pointers from this case study on the Philadelphia Zoo. This article was published in Philadelphia Social Innovations Journal.

Next Gen Nonprofits: Measuring the Mission

Monday, March 15, 2010

Marketing a Non-Profit Brand: Branding Strategy Insider

Great article on building a non profit brand. This brings back all the great lessons from the Irrefutable Laws of Marketing & Branding - being first in the customer's mind...focusing...playing to the opposite. Timeless advice.

Marketing a Non-Profit Brand: Branding Strategy Insider

Saturday, March 13, 2010

Do You Know What a Personal Brand Strategy Is? | She Takes on the World

Great post on establishing an online personal (or company) brand. From the blog She Takes On The World - a top blog for Women Entrepreneurs.
Do You Know What a Personal Brand Strategy Is? | She Takes on the World